Toyota 86 AR

Concept / UX / UI Design / 3D Build / App Build

Designed and built to support the launch of the new Toyota 86 campaign, this application gets at the heart of what the car is all about. What better way is there to experience driving the car than to drive it anytime, anywhere from your iPhone, iPad and Android devices.

Multiplatform Sucessful Experience

Users can drive the Toyota AR 86 car around a figure of 8 track, avoiding cones and drifting to complete the track with the best possible result. In the first 10 days following its launch, the Toyota 86 AR app reached 70,000+ downloads and is now well over 750,000+ downloads on iOS and Android platforms with 200,000+ YouTube views for videos related to the app.

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